Cross platform solution for advertising campaign It builds a bridge between websites and mobile apps, which boosts mobile app marketing. App linking gives mobile apps the technology that the web has already offered for several years. Source: Facebook for developers The importance of a new app-to-app linking standard This feature functions on large mobile platforms including Android, iOS and Windows phones. In case the linked app is unavailable, they will be directed to the app store where the app can be installed or a web version of the same page if it’s available. When users click on links from Facebook for the destination sites that support App Links, they will be deep-linked to view the app content if the destination app is installed on their devices. The destination app must support the App Links standard so that users can be sent to the destination app. One important thing to note is that the App Links standard only works for specific use cases. You can publish your tags to support app links content without having to set up a web server. For a mobile-only app without a corresponding website, Facebook offer App Links Hosting API. The best part is how easy it is to integrate App Links into your mobile app.įor example, here’s a web page with App Link metadata: Īll you have to do is simply add a few tags to associated website content which enables others to link directly into your mobile app. How it worksĪpp links offer new opportunities for mobile marketers by allowing them to map their web content to mobile content. With App Links, you can drive users to your app from anywhere that supports URLs-and this means even places like Facebook stories or Instagram stories can be used to drive more users to your app. When users open an App Links-enabled URL, they can be directed to a specific piece of content inside the target app, and this makes accessing content far more easier for the end-users. In a nutshell, App Links helps make the plethora of apps that we have right now inter-connected. When someone using your app shares content to Facebook or another App Links-enabled app, you can create a link that makes it possible to jump back into your app from that piece of content. “App Links is an open standard to deep link to content in your app”Īs introduced by Facebook, app links is an open cross platform solution for deep linking to content in your mobile app. And in case you don’t know what App Links is, in this article today, we’ll walk you through its concept, how it works, and how you as a marketer can take full advantage of it.
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